Desired revenue, number of additional clients, target Cost Per Lead, target Cost of Acquisition

Conversion rates, lifetime value of a customer, average contract size, margins, lead sources, email performance, social media engagement, ad conversions

Reviewing past performance gives an indication of the most effective marketing channels and tactics as well as opportunities to determine where optimizations to existing tactics would improve results

Evaluation targeting, channel strategy and whether brand communication is compelling based on understanding your ideal customer

The value of identifying where your brand fits within the competitive set is uncovering where there are opportunities for further differentiation or to dominate more effectively

A close review of all existing brand elements including the website, social media, and marketing materials will help determine where optimizations to how the brand is presented could improve results

Understanding the technology being leveraged by the business, through the lens of your financial and operations goals will help AW Marketing to identify if there are optimizations available.

By understanding the customer experience and what makes your offer unique, we can evaluate how differentiated you are relative to your competitors as well as whether or not what makes your business unique is effectively coming through in your marketing.

Results will be delivered in a one-on-one consultation focused on helping create clarity around goals, logical steps for how to achieve those goals, and strategic opportunities to attract and engage your audiences in a meaningful way.