Does any of this feel familiar?
You’ve probably heard the phrase,
“what got you here won’t get you there”and that is definitely true when growing your seven-figure-business to the next level.
You’ve probably heard the phrase,
“what got you here won’t get you there”and that is definitely true when growing your seven-figure-business to the next level.
In order to unlock the next level of growth for your business, you must have all of the following, and I will make sure you get them!
Client Testimonials
If You Want...
Then You Need...
To develop customer loyalty
To attract more of your ideal customer
To charge more for your products/services
To grow your email list
To know how much to spend on marketing
More new customers
Consistent brand execution
To plan farther ahead, avoid constantly changing directions and use resources efficiently
Email marketing strategy
Content marketing strategy
Elevate the quality of your brand and website
Content marketing strategy
Clear KPI's and a marketing model
Funnels with email nurture sequences
Brand audit and brand guidelines
A marketing strategy
You're in good company
And you are...?
I’m Ashley Winkel and I’ve spent the last 20 years of my career working at global, national and local boutique advertising and marketing agencies, coaching clients through the process of developing and executing their marketing strategies.
My clients would always comment on how much I cared about their experience and the quality of the questions I would ask them. I believe that knowing the right questions to ask will make all the difference in the world when it comes to your success.
However, my experience in the agency world proved that agencies weren’t always focused on delivering the best result for the client. Now, with my own consultancy, I’m no longer limited by the quality of the staff the agency can retain, no longer constrained by outdated agency processes or big agency price tags.
My goal is to make marketing SIMPLE and keep you focused on only the tactics that will deliver REAL results for your business.
My mission is to make you totally confident in how you market and grow your brand.
A few of the ways we can work together:
Strategy Consulting
Not sure where to begin? Let’s work together to connect the dots and uncover the most logical places to begin.
Comprehensive Marketing Audit
It always helps to get a third-party perspective on your brand and marketing tactics. My comprehensive marketing audit is designed to help you have MORE IMPACT with LESS WORK.
Done-For-You Execution
Everything from brand development, websites, funnels, copywriting, video, photography and email marketing. You deserve to work with the best and have an experienced quarterback calling the plays.
Growth Game Plan
Looking for the guidance to build your own marketing strategy? This one-demand step-by-step framework is designed to guide you through every step of the process with ease.
Success Stories:
Automated Email Marketing
My clients at The Nail Hub were frustrated trying to grow their revenue and needed help uncovering the buried treasure within their existing systems. They had engaged agencies, but those partners always seemed to recommend tactics that required sizable budgets without any return on ad spend.
By breaking their big annual goal down by average cart size we determined that just a $40 increase per cart would enable them to hit their goal.
The lowest hanging fruit requiring no additional budget was to leverage their existing customer database to build automated email nurture sequences for their most popular skus, encouraging customers to add another product to their cart or come back to purchase complimentary products.
The results? Within two weeks open rates increased from 13-27% to over 70% and click-through rates doubled.
Consolidating Campaigns
My clients at a public utility company had 16 individual customer programs they promoted as individual campaigns throughout the calendar year, aimed at helping customers lower their bills.
Identifying that many of these programs were targeted to the same customers, we saw a strategic opportunity to group the campaigns by customer need, reducing the campaigns from 16 to three.
By grouping these campaigns, the company was able to:
- Reduce media spend
- Provide personalization by customer segment
- Improve customer perception of “choice”
- Increase customer engagement with campaigns
- Create more consistent brand messaging
- Annually plan for campaigns